Mediatized Sapiens: Communicational knowledge

Before, during and after. The contemporary construction of events 119 changes both in the theoretical dimensions and in the results of empirical research. For expository reasons of space, we will not expand here on these transformations but the reader will be able to confirm them in the analysis that we will present next. 2. Contemporary construction One of the characteristic features of contemporary society is that it has more than one media system, which is why it became hypermediatized. To the mass media system it was added the Social Media Networks: Twitter, Facebook, YouTube, Instagram, TikTok, etc. - we refer here to the Annex Figure 1. One of the most significant transformations generated by this change is that it activated a mutation in public spaces, in particular, because new actors/enunciators, many of them or- ganized and finished, became able to manage their own “means of communication,” abandoning their role in “reception,” and putting new meanings to circulate. Since then, these meanings hypermediatically circulate, that is, with great intensity and in- cessantly, from Social Media Networks to Mass Media and vice versa. Based on more than seventy case studies, we have made a graphic to summarize the principal forms of hypermedia cir- culation – see Annex, Figure 2. It was in the context of this set of changes that we carried out the analysis of the Presidential intervention. 3. The analysis of the event: polarization, mediatization, and circulation 3.1 Between the media and the Plaza. The times of the event. Spatial analysis. Centripetal and centrifugal flows. We knew that the event to be analyzed was going to present a remarkable complexity because every time a president intervenes in an event of this relevance, multiple media systems are activated, and almost infinite flows of circulation of meaning are activated. Accounting for it, a systemic examination of what

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