Mediatized Sapiens: Communicational knowledge

Before, during and after. The contemporary construction of events 129 determining the physical location of these two groups. Because with those same hashtags, actors/enunciators who were not at the square (some politicians and guests from inside the venue, for example), and others who were in different places in the city of Buenos Aires and the country shared content. In the same way, we were able to observe, in this corpus, that some actors/ enunciators that were absent from the Plaza shared from the hashtags Juntos por el Cambio. Cultural dimension: we have already pointed out that the Pro-vida collective was at the back of the Plaza, far from Frente de Todos groups, and that it shared content mainly through the hashtag #AbortoEsGrieta. Continuing with the analysis, we can observe something very interesting, which is what happenedwith #LegalAbortion and the actors/enunciators who used it. As the ethnographic analysis at the Plaza showed, there were surpris- ingly few adherents to this cause physically present in the place. We say surprisingly because the identity groups that supported #NiUnaMenos and the Abortion Law, in previous years, had prov- en to be very active and with a high capacity for mobilization and because some media had anticipated that the president was go- ing to refer to abortion. However, this fact did not prevent sup- port for the president’s speech, which came from the social media networks after his intervention with images showing adherents who posted without being present in the square. In one case, for example, a young woman posted a photo of herself drinking mate, and on her drink, we could see the green handkerchief that iden- tifies the feminist cause. In another, a photo was posted showing a moment of the television broadcast in which many deputies who identify themselves with a green handkerchief appear on the screen applauding the president who had just announced that he was going to send the bill. Quantitatively, in addition, it was found that the hashtag #AbortoLegal grew in the quantity of content published during the broadcast. 5. Conclusions As Eliseo Verón (1983 [1981]) expresses in Construir el acontecimiento. Los medios de comunicación masiva y el acon-

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