Circulation and capitalizing mediatization in hypermediatized societies 147 The drive would be both the excitement, as such, arising from the somatic register, and the psychic representative of this excitement that would spread in the psychic register. In this duplicity of inscription, the drive would constitute an intercession set per se, which would radiate equally through the two mentioned registers. However, its intensive dimension would be crucial. In essence, the drive would be pure excitability, showing the economy of the psychic apparatus. For this reason, Freud was able to state that the drive would be a measure of the work requirement imposed on the psyche re- sulting from its connection to the order of the body. [...] This embodiment [...] would evidence that the instinctual intensities would work as an imperative to make the psyche work effectively. What job would that be? To dominate these intensities in order to reduce their disturbances due to the displeasure they would produce. When trying to connect psychoanalysis with tensive semiotics, Beividas speaks of instinctual regimes, under- stood as pure forces “of fragile semanticism, weak representa- tion,” which become “a pathological regime” (BEIVIDAS, 2020, p. 21), that is, in hysteria, psychosis, phobias, etc. For this to occur, conversion mechanisms such as repression, denial, foreclosure, and sublimation intervene. For Beividas, these pathological regimes would be structures of discourse, which semiotics would describe based on its “tensive modulations and syntax modal- izations” (ibid., p. 21). In this way, for Beividas, these pathological regimes would result from the instinctual regime, featuring a background pathos of human subjectivity” (ibid., p. 21). Then there is a second conversion, in which the pathological structures, derived from the instinctual regime in the first conversion, lead to the passionate regime. This second conversion would occur according to the acting of mechanisms such as identification, idealization, and transference, in which the relationship with the Other is fundamental. Drives and passions would be part, therefore, of the thymic universe5. It enables, according to 5 This universe refers to affective dispositions. The dictionary (GREIMAS; COUR- TÉS, 2008) describes this thymic category as follows: it “serves to articulate the
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