15 Mediatization: what we say and what we think Lucrécia D´Alessio Ferrara1 1. Mediatization: What we say and what we think There are many merits of the International Seminar on Mediatization and Social Processes Among those merits, the smallest was not the edition of its IV meeting held in November-December 2020 and January 2021. Divided into thematic conference sessions, it had the par- ticipation of renowned names on the national and international scene, who presented results of investigations on constant themes of interest presented, in this book, in four parts: Me- diatization and social construction of reality; Logic, algorithms, platforms, and metrics; Event, circulation, and consumption; Production of knowledge/criticism, power, social mediatization. When developing these themes, we apprehend that the concept of mediatization is defined and, in this sense, would be an outdated issue. However, since the first seminar in 2016, the question has been asked: what is mediatization, and what do people think about it? Therefore, it is not an outdated issue, but it is very current; it must be debated and, above all, presented in the interface of other issues that relate to it or the consequences of its multiple axes of analysis. In these interfaces, one observes that mediatization is a central element of debates in communica- tion and constitutes the matrix of some epistemological strains. 1 Professor at the Graduate Course in Comunicação e Semiótica/PUCSP. ORCID: https://orcid.org/0000-0002-4727-9817. LATTES: http://lattes.cnpq.br/ 1606647058708790. E-MAIL: lucreciadalessioferrara@gmail.com.
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