Mediatized semiosis and power: interfaces for thinking about algorithmic means and platforms 201 of the seal) in the public space, the potential mediatized semiosis is always higher than the performed one. Therefore, in any of the cases (materialities of the pri- vate space, specialist fields and non-manifest imaginary and symbolic ones), something can erupt in the public space. In this process, the media directed to the public space are central to understanding media processes and, as a way of looking at mediatization. The specific strength of these means of publicity (book, newspaper, radio, television, etc.) is to accelerate – to ex- ponentiate time and space – the processes of circulation of materializations in sign and, therefore, of the mental experiences of the species. It is not about semiotics only as logic (algorithmic codes) but about analogies present in processes from accesses, uses, practices, and social appropriations. As the mental experience materializes in new media, new interactions and relations between production and reception are constituted. Thus, print (from books and almanacs to newspapers), radio, television, cinema, et cetera constitute new relationships between production and reception, configuring new audiences. The circulation perspective suggests that this relationship between production and reception systems be de- ciphered as commutative relationships (the receptor in the production place; production in the place of reception) and not iso- lated from each other. Therefore, the materialization of mental experience is not constituted directly and automatically in terms of social mediatization. It is a process that takes place at different levels, if thought from the perspective of mediatization: in the publication, accesses, uses, practices, and social appropriations of these material means; in the circuits engendered in these uses and social practices. The circuits3 formed between producers and consumers are retroactive without considering the dominance of production systems over consumption or vice versa. Besides being informational, these circular, retroactive processes are semiotic and transform the social fields (social space of specialists in culture, economy, and politics), private and public space per se. 3 We will return to the semantics of circuits in the proposal development.
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