Mediatized Sapiens: Communicational knowledge

Mediatized semiosis and power: interfaces for thinking about algorithmic means and platforms 205 3.2 Epistemological displacement to think the psychoanthropological sign: imaginary, real, and symbolic... and perversion The distribution of beliefs, however, is descriptive. It is necessary, in our perception, to resort to other epistemologies to substantiate what is described. In social sciences, for a long time, the rationale has been discussed in terms of ideology and power. We want to resume this with other perspectives. Lacan’s perspective offers us, here, a triad to think about these relations (who authorizes authority) when, by analogy, it establishes a correspondence between the imaginary, the real, and the symbolic with firstness, secondness, and thirdness (or icon, index, and symbol). With this, we want to propose that the sign is not something appropriated by an authority, by a power, in a psycho-socio-anthropological context exogenous to the sign; on the contrary, the sign has, in and for itself, the power that also generates and is embodied in its materialization. This relationship that we suggest has a bibliographic basis. The relations between Lacan’s and Peirce’s epistemologies are studied by several authors. The analogy between first- ness, secondness, and thirdness (Peirce) and imaginary, real, and symbolic (Lacan) is cross-sectional between these authors in the field of psi and communication. Lacan offers this possibility: A Charles Sanders Peirce built his logic on this, which, due to the emphasis he gave to the rela- tionship, led him to make a Trinitarian logic. It is exactly the same path I travel, with the difference that I call the things in question by the name they have - symbolic, imaginary, and real in that exact order (LACAN, 2006, p. 117). It does not mean that all authors make this reference to the mentioned Lacan’s work, in which this author recognizes the same logic in Peirce. The authors infer these potential relationships, even without explaining this recognition by Lacan. Here, it is important to highlight that Lacan starts from a context in which structuralism “takes notice” of Peirce. Not only Lacan does this. Bourdieu and Piaget, in their final studies, realized

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