Mediatized semiosis and power: interfaces for thinking about algorithmic means and platforms 215 expand, in deductive and inductive operations, the power (cultural, economic, and political) that is incorporated in their logic. This process, however, is not one-dimensional. Culture, in the sphere of uses and social reception, retroacts with logical and analogical abductions, bringing to light new realities, imaginar- ies, and symbolic powers that go beyond the limits of algorith- mic agenc W ie e s. can now specify the hypothesis: algorithms are logical, structured, and structuring signs, which materialize in media/devices, with the power to constitute, through social uses, systems of production and consumption, in a new symbol and power, mediating imaginaries and apprehensions of the constructed real, including when they manage content and pro- gram, indexing them and mediating interactions between consumers and producers. Considering the point of arrival in the previous sec- tion - the habitus as a concept that allows us the intelligibility of culture, its social classifications, and power relations from there derived present in the production and consumption of material objects - the algorithm is a logical sign, activated at the same time as intuitions, sensibilities, and perceptions (related to the imaginary) and the real are summoned in the sphere of their uses and social reception. As an interpretant, the algorithm is a new social symbol, structured and structur- ing, recognized as a power and form of knowledge (produc- tion of the social), but it must be considered when analyzed in circulatio I n n . this sense, mediatization is an expanded reproduc- tion of the relationships and interactions that are in culture, economy, and politics as power, that is, in the expansion of se- miosis, in new scales of time and space, connections and pos- sibilities, strengthening the algorithms that it reproduces as systems of intelligibility, of authorized social beliefs, voices of power, now depersonalized, and no longer just the charismatic voices of bodies, and, at the same time, regulators of the voices and discourses of agents and institutions, and their interac- tions, classifying them in the world (indexing). But this is, as we have insisted, relative, as circulation shows that culture does not endorse everything that is suggested there.
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