Authors 298 at Compós from 2019 to 2021. Vice coordinator of the Working Group Advertising and Marketing at Intercom from 2018 to 2019. Coordinator of the Working Group Advertising and Marketing at Intercom from 2020 to 2022. Coordinator of Divisão Temática 8 – Recepção e consumos na comunicação at Rede Assibercom/IBER- COM. ORCID: https://orcid.org/0000-0001-8231-4027. LATTES: http://lattes.cnpq.br/1421349592402127. E-MAIL: eneustrin dade@usp.br. Göran Bolin Professor in Media & Communication Studies at Söder- törn University, Stockholm, Sweden. His research focuses on datafication, commodification, and cultural production and consumption in digital markets. His latest work can be found in Value and the Media. Cultural Production and Consumption in Digital Markets (Ashgate, 2011),in the edited volume Cultural Technologies: The Shaping of Culture in Media Society (Routledge, 2012) and Media Generations: Experience, Identity and Mediatised Social Change (Routledge, 2016). He is a member of the Executive Council of ECREA and the president of the section Film, Media and Visual Studies at Academia Europaea. ORCID: https://orcid. org/0000-0003-0216-8862. E-MAIL: goran.bolin@sh.se. Ígor Sacramento Ph.D. (2012) and Master’s degree (2008) in Comuni- cação e Cultura from Escola de Comunicação at Universidade Federal do Rio de Janeiro (ECO/UFRJ), having completed a postdoctoral internship at the same institution. He is a researcher at Laboratório de Pesquisa em Comunicação e Saúde of Instituto de Comunicação e Informação Científica e Tecnológica em Saúde at Fundação Oswaldo Cruz (Laces/Icict/Fiocruz) and a professor on the permanent staff of the Graduate Program in Comunicação e Cultura at Universidade Federal do Rio de Janeiro (PPGCOM/ UFRJ). At UFRJ, he alsoworks as a researcher at Núcleo de Estudos e Projetos em Comunicação (NEPCOM / ECO / UFRJ). At Fiocruz, he also works as an associate editor of the Online Journal on Co-
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