61 In search of the lost movement in communication research: Sociocultural Matrices in an Enactive Research in Communication1 Sandra Massoni2 Abstract: The article discusses on elements of the Enactive Strategic Communication Theory (MASSONI, 2003; 2016) and starting from it proposes to debate new epistemological scaffolds in the approach to communication as a complex and emerging phenomenon. Within this framework, it presents the scope of the deployment of communicational strategies defined as “fluid algorithms of diversity”, focusing on cognitive opera- tion no. 4 of Enactive Research in Communication: Recognition of collective self-devices, examining and characterizing the Sociocultural Matrices such as fractals – strange attractors – linked to the theme addressed by the communication strategy in each research territory. Keywords: Enactive research. Strategic communication. Socio- cultural matrices. Fractals. Methodology. 1. From the collection of beetles to the generative arrays of shared meanings and actions The theme of this work is the Theory of Enactive Strategic Communication and communicational change. I will pro- 1 Paper presented at the IV International Seminar on Research on Mediatization and Social Processes. 2 Director Master in Strategic Communication and Specialization in Environ- mental Communication. Universidad Nacional de Rosario (Argentina). ORCID: https://orcid.org/0000-0003-1111-2940. E-MAIL: sandra.massoni@gmail.com.
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