Sandra Massoni 64 Figure 3 And the image then continued its journey with beautiful creatures of the most diverse shapes and colors of which different authors from other various disciplines were experts. There, after examining many very interesting collections, I began to think that the communicational gaze could offer a different contribution - another contribution. As you know, my specialty is communication from the new paradigms, and, in this work, I am emphasizing one of the categories of the Enactive Strategic Communication Theory, which is the conceptualization of Sociocultural Matrices (SM) as collective self-devices (Figure 4). This category is supported by the work of several authors of Chaos Theories, among which I highlight Edward Lorenz, the author of the algorithm of strange attractors.
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