Sandra Massoni 74 cation emerge; that is why it is in relation, that is why it is an encounter in diversity in multiple dimensions. - Communication is a move, a micro macrosocial cogni- tive process considered as a dynamic and evolutionary coupling of the subject and the world, a conversational social change that makes worlds emerge, and is strategic because it is the space and the moment of intersubjective reconfiguration in each territory. - Communication is an encounter in diversity, a dif- ferential modality of the bond that the actors maintain around the issue that the strategy addresses as a fluid algorithm, which unfolds as a strange attractor insofar as the SM are collective self-devices (MASSONI, 2016). It is not previously micro or mac- rosocial, but an emergent conversation in every situation. References BARRETO, Jorge; MASSONI, Sandra; MARGHERIT, Luciana. Comunicación estratégica para la transformación del sector apícola argentino. In: Publicación de las XVI Jornadas nacionales de extensión rural y VIII del Mercosur. Available at: http://www.aader.org.ar/XVI_jornada/ trabajos/archivos/2012/053_trabajo_atm_barreto.pdf. 2012. DELEUZE, Gilles. En medio de Spinoza. Buenos Aires: Editorial Cactus, 2006. DE SOUSA SANTOS, Boaventura; MENESES, María Paula (eds.). Epistemologías del sur. Madrid: Akal, 2014. FERREIRA, Jairo; VIZER, Eduardo (org.). Mídia e Movimentos Sociais: Linguagens e coletivos em ação. São Paulo: Edi- tora Paulus, 2007. FAUSTO NETO, Antonio; GOMES, Pedro Gilberto; BRAGA, José Luiz; FERREIRA, Jairo (Org.) Midiatização e processos sociais na América Latina. São Paulo: Editora Paulus, 2008. GOMES, Pedro Gilberto. Dos meios à midiatização: um concei- to em evolução, Vol. 1. São Leopoldo, RS: Ed. UNISINOS, 2017.
RkJQdWJsaXNoZXIy MjEzNzYz