Algorithmic mediations of consumption 95 tion of the algorithm sign as a constitutive element of this new conformation of realities by datafication. The theory of Couldry and Hepp (2017), although re- ferring to the concept of mediatization, which was not the subject of a deep discussion in this work, can be, in the view pro- posed here, equated with the idea of communicational media- tions of cultures by Martín-Barbero (2001), as we have already discussed in Perez and Trindade (2020), when dealing with the sign mediations of consumption and their philosophical-theo- retical status. The relevant aspect of this work is to demarcate a pos- sible theoretical path of investigation in communication that seeks its space and voice, from a perspective more adjusted to the accidental regimes that constitute the specificities of the communicational phenomena of consumption in the Brazilian context in the Latin American scope. References BEER, David. Power through the algorithm? Participatory Web cultures and the technological unconscious. New Media and Society 11 (6): 985-1002, 2009. BERTHELOT-GUIET, Karine; MARTI, Caroline; PATRIN- LECRÈRE,Valery. Sémiotique des métamorphoses Marques-Médias. In: JEAN-JACQUES, C. Sémiotique mode d’emploi. Paris: Le Bord L’Eau. Collection Mondes Marchands. 2014, p.255-291. BUCHER, Taina. The algorithmic imaginary: exploring the ordinary affects of Facebook algorithms. Information, Communication&Society, v. 20, n.1, p. 30-44, 2017. Available at: https://doi.org/10.1080/1369118X.2016.1154086. Access on Oct.31, 2018. COULDRY, Nick; HEPP, Andreas. Conceptualizing mediatization: contexts, traditions, arguments. Communication Theory. v. 23, Issue 3, p. 191-102. 2013. Available at: http:// onlinelibrary.wiley.com/doi/10.1111/comt.12019/pdf. Access on Sept.12, 2018.
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