Mediatization, polarization, and intolerance (between environments, media, and circulation)

Mediatization of collective emotions 111 used in their oral manifestations. Classic examples of history are the prosodic markers of the pronouncements of Martin Luther King, John Kennedy, Juan, and Evita Peron, Adolf Hitler, Musso- lini, Getúlio Vargas, Franklin D. Roosevelt, Winston Churchill, and Donald Trump. Religious preachers, musical interpreters, humorists, therapists, educational counselors, telemarketing agents, television journalists, radio journalists, troubadours, announcers, teachers, actors, storytellers, and declaimers also depend on voice and intonation to produce affective and persua- sive effects on the audience. This fact explains the existence of voicebanks for the purposes of radio advertising. Such an auditory and affective impact happened in the narratives of newsreels that, from 1911 to the 1960s, were pre- sented in movie theaters around the world. It is not by chance that the voice of the speaker of these short reports ended up being called “The Voice of God” in the United States. This epithet has been used in Brazil to label Cid Moreira, former presenter of Jornal Nacional on TV Globo, who was celebrated with telling biblical stories. Another powerful and famous voice was that of Heron Domingues. He marked the Brazilian imagination in the period in which O Repórter Esso became the main information channel in the country. It is also Edward R. Murrow’s case, who became famous, in the United States, for his radio broadcasts during the Second World War and, later on, for his television campaign against Senator Joseph McCarthy. Today’s breaking news is also narrated dramatically. This style is best perceived when watching this type of television call in a language that is not understood. In this case, the viewer neglects the semantic value of what is being communicated and observes the paralinguistic effects of the phrase. An example of this is the announcement made of the death of dictator Kim Jong-il in 2011. The emotional reaction of the North Korean TV presenter can be compared to that of Walter Cronkite, who emo- tionally interrupted CBS TV programming to report John Ken- nedy’s death, murdered in Dallas in 1963. In Brazil, it was also the case with Tancredo Neves’ death in 1985. This device, that of telling news in a moving tone, is also used in the openings of newscasts. The purpose of this type of presentation is to add a sonority to the discourse which evokes