Mediatization, polarization, and intolerance (between environments, media, and circulation)

Collectives, circulation of social discourses, and citizen mobilization: the case of #RosarioSangra 125 called “social networks” and what the specialized discourse de- fines as connective platforms (VAN DIJCK, 2016) or media plat- forms (FERNÁNDEZ, 2018a) - involves brooding around the con- formation of collective identities - those pluralities of which the socio-individual actors feel part, whether they are thought of in terms of social collectives or communication collectives 11 . As noted above, what made the #RosarioSangra mo- bilizations a case of interest for this investigation was, initially, the fact that the call to the march circulated exclusively - except for what is restricted to the non-public sphere of interpersonal communication mediated face-to-face - through Facebook, Twit- ter, and WhatsApp platforms. It is something that in terms of the analytical model proposed by Carlón (2016) on the circulation of meaning could be thought of, in part, as a horizontal circu- lation - between users-peers within the networks, and, in part, as a vertical circulation of ascending type - from the bottom up, from the media platforms to the mass media. The first mobilization, which took place on August 25, was convened from two events on Facebook: one created on Au- gust 19 by a family member of a violent crime victim and an- other, on August 20, by the administrator of a Facebook group, of a public type, which at that time was called “Rosario de pie” and later renamed “#Rosario Sangra.” Both invited people to march from different parts of the city to the headquarters of the Provincial Courts and, from there, to the local headquarters of the Government. A detailed analysis of the enunciative configu - ration of these and other events through which were called the three marches that constitute the case studied can be read in Busso and Echecopar (2019). 11 Both the issues of the constitution of collective identities and the notions of social or communication collectives are recovered as Eliseo Verón raises them in several of his works on the matter. A reading of the distinction that this au- thor makes between the different types of collectives can be seen in Raimondo Anselmino (2019). According to Verón (2005), social collectives “are part of the social fabric, they can be recognized and even individualized” (p. 8). These are groups whose distinction seems to be related to the world of work (such as, for example, “teachers,” “scientists,” “businessmen”) and that appears in various so- cial discourses. For their part , communication collectives are those that “exist to the extent that their members share a more/less intense focus on a social scene” (VERÓN, 2001, p. 76), either from a situation generated by the media system (for example, a certain audience) or from non-mediatized experience.