Mediatization, polarization, and intolerance (between environments, media, and circulation)

Natalia Raimondo Anselmino 130 those who are gathered, manifesting, have a growing awareness that many others are watching them on television, or following their performance through the several media platforms. As pro- posed by Fernández (2018b), The public is a constitutive element not only as a subject of the action but as a spectator : it is a proposed destination horizon that regulates the forms of performance and the production of dis- courses, and, at the same time, indicates that the meaning of the events is only completed beyond the circle of the direct protagonists (p. 92). 4. The discourse on the marches on traditional media On the discourse of the marches by the traditional me- dia — an aspect analyzed in detail in Raimondo Anselmino et al. (2018) -, only a few issues will be pointed out, here, which al- low us to review the relationship between the different visibility regimes. In the first place, beyond the difference that could be recognized in the treatment provided by the different press me- dia analyzed in Raimondo Anselmino et al. (2018), we noted that the march to which the most coverage was given was the first one. On the contrary, with regard to the discourses of the socio- individual actors, mediatized through the connective platforms (confronting, for example, images 7 and 8), we observed that, on both Facebook and Twitter, the second mobilization was the one that led most discourses. In line with this, according to the testimony of the leading actors interviewed in the investigation (REVIGLIO; CASTRO ROJAS, in press), it was the mobilization of September 8 that achieved a higher call of people.