Mediatization, polarization, and intolerance (between environments, media, and circulation)

Natalia Raimondo Anselmino 134 “#Rosario Sangra” to divulge the first mobilization, and which have been studied during the investigation. There (see Image 9), a certain knowledge of the arché (SCHAEFFER, 1990), put into play, can be noticed; that is, among the conditions of production of the discourse of the socio-individual actors, there is a knowl- edge that circulates about the genesis of media discourses and on-device constrictions. Image 9 - Posts took from the Facebook event “March to claim Security, Justice, and Change of Criminal LAWs” Retrieved from: Facebook. As Valdettaro (2012) would say, these are long-trained cognitive and perceptual capacities, after generations of iconic- indexical mediatization via television. In the case studied, some of this was manifested when the organizers of the events en- couraged other users to “arrogate” or “tag” certain State officials in the messages they published through any platform, or when the administrator of one of the Facebook groups, fromwhich the call was made, explained how to get registered by traditional media during the street demonstration. In short, these socio- individual actors know, as Verón (1987) argues, that beyond the “lived” or “direct” experiences of a personal nature or - we could add now - even those mediated through the various plat- forms interconnected through the Internet, the traditional me-

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