Mediatization, polarization, and intolerance (between environments, media, and circulation)

Antônio Fausto Neto 200 political discourse, disjointing from the injunctions of the mass media as “contact links” between political systems and society, to function in a new “regime”, according to the dynamics of the social networks. It was a problem in which institutional prac- tices were contacted through interactive protocols based on their borders, through communicative actions that constituted autopoi sis processes; they depended on interdiscoursivenesses to circulate in the social fabric around which the conditions of production and dispute of meanings also originated. Its prod- ucts were designed in the sphere of the circulation of meanings, in a typical scenario of symbolic activity that took place around techno-symbolic mediations. In these mediation scenarios, in which the mass me- dia functioned as a kind of “contact link” between institutions and social actors, we recall the role they played in the produc- tion and circulation of meanings about AIDS, whose intelligibil- ity depended, on a large scale, on the work of media operations (FAUSTO NETO, 1999; VERÓN, 1993). The media operated as co- operators in the corporate life management process and aimed to generate representations about their social dynamics. This mediating function was more distantly named by functionalist ideas as “organized social action” (PARSONS, 1968). But also, for other theoretical aspects that elaborated formulations on the notion of social fields (BOURDIEU, 1994) and, specifically, the field of media ( RODRIGUES, 1999). In this context, the media, especially those of a journalistic nature, had a central perfor- mance in the co-operation of political discourse. The significant work of media logics and operations emerged as a reference for the functioning of the political discourse, whose manifestations were engendered through the perspective of discoursivenesses and their significant operations (VERÓN, 1994). However, the transformations in architecture and com- munication practices that lead to the constitution of the “society in the process of mediatization” - via appearance and effects of digital networks and their socio-technical dissemination - en- gender mutations in the discursive production. In the past, the forms of contact in society were referred to in enunciative prac- tices, many of which operated as a condition of production for the manifestations of interdiscursive practices and their mean-