Mediatization, polarization, and intolerance (between environments, media, and circulation)

Lucrécia D´Alessio Ferrara 266 If, on the one hand, to inform is to shape the mind, on the other, it is up to the mind to organize, formulate, communi- cate, receive, propagate, and maintain that sense that shapes the mind through the specific and distinct way of the environmental organization of information. That is if living beings communicate because they respond to sensible stimuli developed by vital needs and necessary to adapt to the characteristics of the environment that maintain that subsistence, the man also develops analogous adaptation, however, adding to it the ability to invent, use and transform languages, which expand and specialize through the extensive materiality of technologies, media, science, and arts. It is the new dualism proposed by Logan to correct the dualism of Descartes, who understood extensive materiality incapable of producing knowledge (LOGAN, 2012, p. 12). That is, through the environmental dimension, which characterizes all knowledge that can generate meaning produce, involve information, commu- nication, technologies, science, and arts: The notion of information, regardless of its mean- ing and context, is akin to looking at a figure iso - lated from its background. When the background changes, so does the meaning of the picture. (LO- GAN, 2012, p. 35) As it may be seen, Logan started from the Second Law of Thermodynamics or from the field of Physics to define, consid - ering McLuhan’s strong influence on his work, the reflexive and ecological operation developed by a receiver to achieve a concept of structurally based information, as meaning that is “given by the process that interprets it” (LOGAN, 2012, p. 40). Close to Logan’s concept, but starting from the consideration of the spatial matrix of information, Augustin Berque (2000, p. 99) speaks of ecumeni- cal, material, and immaterial unfolding of an environmental na- ture, which affects all living beings in different degrees of com- plexity but which, for man, constitutes their mediatization. This is how our media body was constituted. The structure shown through it divides the human body, so to speak, into two halves, one of which is the animal part of our body, the other, our social