Mediatization, polarization, and intolerance (between environments, media, and circulation)

Among Media: The place of mediatization 277 has two sides: they are submissions or decisions, control, or crit- icism. Although the complexity of mediatization characterizes them in the territory of multiple epistemologies, some essential elements need to be considered: • Going beyond the linearity of the simple circle of actions and reactions that, although dynamic, are always predictable, mediatization is organized by the acts that define them as action or inaction, as the power of control and discipline or potency to do nothing. Resistance presupposes criticism and the choice of modes of action, even if they appear as inaction. • Contemporary mediatization is directly affected by the polarization that, observing, classifying, hier- archizing, centralizing, or limiting, develop para- digms, apparently hidden, but capable of governing our worldview and our cognitive, and often, ethical values. In this discursive and epistemological po- larization, Western civilizations let themselves be marked by unique and monological dimensions, credited with parameters of certainty, and security that the technological transformation per se is de- molishing. However, there is a broad displacement to be developed in this path that, like a scientific revolution (KUHN, 1975), points out to uncertain- ties that build the contradictions, temporali- ties, and the epistemological multiplicities of the contemporary. • Without the naive belief in the possibilities of spon- taneous reversal of this reality, but it is possible, facing its complexity, to activate the potency of ac- tion that may enable men to be the masters of their destiny and assume that everything develops in an entropic way and far from any other parameter of balance. • Now, Western civilization distinguishes by the ur- gency to find other cultural marks. However, for that it is imperative to rediscover/reinvent a West,