Mediatization, polarization, and intolerance (between environments, media, and circulation)

“Therewas a timewhen the big questionwas this: what does the media do with us? So many gave answers. Each answer convinced us for some time. Then it was abandoned. Then the question changed: what do we do with the media? Everything seemed to be resolved with this inversion. It was a happy time. The reception was stronger than the broadcast. The tiredness came, doubt returned. A third, more complex, and sinuous question was attempted: what do we do with what the media do with us? It's already gone. Other formu- lations are possible: what do we do with mediation? What do we do with mediatization? Who's in charge? One possible answer is this: everyone. Or nobody. The butterfly gives way to the virus. Before, in good times, it was said that the flapping of a butterfly's wings in China reverberated anywhere in the world. The thesis is confirmed. Without the butterfly. And without blam - ing the Chinese for the tragedies that history offers us. Each time with its tragedy and agony.” Juremir Machado da Silva

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