Mediatization, polarization, and intolerance (between environments, media, and circulation)

Tiago Quiroga 68 becomes synonymous with the managerial strategy in organiza- tions (GAULEJAC, 2007). In this context, therefore, “the unitary subject is the subject of total self-involvement. The desire for personal fulfillment, the project that one wants to carry out, the motivation that animates the company’s employees, in short, the desire is [...] a substitute for the conduct management devices” (DARDOT; LAVAL, 2016, p 327). Naturally, according to Dardot and Laval, these new forms of subjectivity and suffering result from the continuous weakening of workers’ rights; the weaken- ing of current forms of wages; simplifications of dismissal; un- unionization; reduction in purchasing power, etcetera. In sum- mary, “in the fragility of the pact [civilizational represented by the ethical crisis of work] the individual is left to himself and his drive flow. In the absence of others [...], [the] promise of infinity takes hold, for desires, for conquests and ... for failures» (Ben- dassolini apud GAULEJAC, 2007, p. 13). 8. Conclusion The result is that in the newworld of work, the behavior is led to the condition of substrate for capital accumulation. To a large extent, the new obscurantism that Habermas addresses arise from this condition. It is because the two points defended by neoconservatism now come together: on the one hand, the re- turn of cultural stigma, “because a culture that has become pro- fane puts into action subversive attitudes; [and] contrasts [...] with the disposition to productivity and obedience [...] on which an ef- ficient economy and a rational state administration functionally depend” (HABERMAS, 2015, p. 71); on the other, the defense of more radical neoliberalism, now led by the State, which separates itself and competes with the democratic process itself, given the “stronger disconnection between the administration and the pub- lic formation of the will” (ibid., p. 227). In the logic of effective- ness, therefore, the means are detached from the ends, and, with that, democracy moves from the narratives of the common, more extended and marked by the sign of causality, to the fragmented ones of practical opportunity in which “the politician [must] re- main averse to the points of view of moral justification” (ibid., p.