Networks, Society, and Polis: Epistemological Approaches on Mediatization

Antonio Fausto Neto 100 that operations of production and circulation of messages start to be generated outside the specific domain of professional com - munication environments. However, the issue of access to the environment of the media circulation of messages stands out as a central challenge for diverse institutions, sources, field agents, and the readers themselves. It is access that goes beyond the environments hitherto controlled by the journalistic system and its operators, not just physical access, but the entry of discursive practices generated by other fields, in the very environment operated by the “ mass media” or by these controlled. A pressure group, like prisoners of the prison system, uses kidnappings of journalists (transformed under coercion in their advisers), to access the television set- ting, to circulate a message that denounces the country’s prison conditions (FAUSTO NETO, 2006b). What is highlighted from this event is only the fact that the act jeopardizes the security of media institutions. There is no other reading about the condi- tions of the generation and circulation of the event. We do not draw attention to the effects that new “calendar transactions” have on the conditions of production and discursive circulation, especially the complex conditions through which the circulation of the event occurs (FAUSTO NETO, 2006b). Displacements that involve changes in television pro- gramming routines maintain strategic links with the receiver community. The change of journalists and TV presenters dis - placed to new roles is not considered just an “internal routine” of television but now is subjected to careful passing ceremonies. It is no longer a matter of events restricted to the television set- ting, but something that connects with the world of viewers, considering the levels of contacts that the television device feeds on a daily basis, via the offer of its reading contracts, with its us- ers (FAUSTO NETO, 2013a). These displacements that take place in the internal environment of media production go beyond the facade of the television setting, and also affect the performance of journalists, specialists, columnists, etc., which are present in multimodal activities, and displaced to the circulatory activity of the discourses. A well-known sports journalist, diagnosed with cancer, tells, daily, the process of his illness. He moves between various media and editorial sections of the company where he