Networks, Society, and Polis: Epistemological Approaches on Mediatization

215 Between the power of enunciators and the power of discourses. The hypermedia circulation of contemporary images Mario Carlón Abstract: We don’t understand contemporary society yet. As re- gard images, one of the main reasons is that we have not yet con- stituted the conceptual and analytical tools necessary to account for their new statutes, which must be considered in relation to the new mediatization and circulation of meaning. In this text we propose some hypotheses. In relation with mediatization, it is necessary to take distance from generalist discourses. What characterizes our era is the emergence of a set of specific images such as selfies, gifts, memes, vlogs, and so on. But what should be the analytical approach that should be applied to their study? It is necessary to privilege circulation. But our time is also charac- terized by the survival of speeches that contain images in which they have left traces of devices and languages generated in the deep history of mediatization. That is why there is an increase in complexity. With regard to circulation, we will distinguish two macro-processes: the new semiological guerrillas and the over- flowing circulation. And we will delve into two logics: the power of enunciators and the power of speeches. We differentiate the current life from modern, post-modern and contemporary me- dia images emerging in their new and complex interaction. Keywords: Circulation. Mediatization. Images. Contemporary power.