Networks, Society, and Polis: Epistemological Approaches on Mediatization

Between the power of enunciators and the power of discourses... 229 MASS MEDIA SOCIAL NETWORKS Newspapers Magazines Movies Television Radio Record industry Facebook Youtube Instagram Twitter Snapchat WhatsApp V – Contemporary circulation We will now present a new graphic, which illustrates how Santos Vargas’ meme specifically circulated and what re - takes were made by the mass media according to the story told by Pedro Perucca, and the reconstruction that we were able to carry out. But before doing so, we dedicate a few words to the epistemological foundations and the graphic language used. The graph that we are going to present, based on the minimal unit model from the theory of Charles Sanders Peirce that Elis- eo Verón presented in The meaning as discursive production (1987), a key text in La semiosis Social: Fragmentos de una teoría de la discursividad. As it is impossible to briefly present here what Verón exposes in a chapter within a broader exposi- tion, we refer anyone interested in delving into this subject to Verón’s text. The schema is: