Networks, Society, and Polis: Epistemological Approaches on Mediatization

Between the power of enunciators and the power of discourses... 231 indicated by Perucca. But it is enough for what we propose to show: the specificity of the new hypermedia circulation and a path towards its analysis 14 . Circulation starts in an upward direction because it begins at the bottom: Santos Vargas makes his publication on Facebook. Then, Aníbal Fernández shares the bottom part of Santos Vargas’s montage, and then CFK does the same. San- tiago del Moro answers the former President from his Twit- ter account. From here, an intense hypermedia activity begins between social networks and the mass media, of which we ac- count only partially. We privileged the retake of the referenced television programs. Then there is the rise of the cut image to the mass media: Alejandro Fantino comments on it in Animales sueltos ; Mariana Fabiani in Diario de Mariana ; Santiago del Moro and his panel debate Intratables ; and Diego Leuco in Los Leuco. Let us now move from descriptive to interpretive anal- ysis. The circulation of meaning is framed by the polarization between Kirchnerists and anti-Kirchnerists that exists in the Ar- gentinian culture. In this case, both parties and many others dis- pute an intra and inter-systemic semiotic guerilla for meaning to impose themselves on circulation 15 . But this is not the only logic involved; there is another, silence and specific to contemporane - ity, to which we want to draw attention. 14 The graph was prepared based on the model of “minimum unit” by Eliseo Verón from 1987. 15 The hypermedia semiotic guerilla notion is based on Umberto Eco’s (1987 [1967]) semiologic guerrilla . The major difference is that now it is deployed be - tween the mass media and the new media system.