Networks, Society, and Polis: Epistemological Approaches on Mediatization

Circulation and transformations of journalistic discourses 97 ings of “ possible worlds ,” links with the social fabric, by placing themselves as an intermediary instance between institutions and society. These are offers that highlight the role of journalism in the management of the social organization, according to a hetero- referential activity on the thematization of issues from differ- ent social institutions. The circulation environment – no longer inhospitable, “smooth,” and just a “passage area” – assumes an - other configuration as a bundle of discursive practices dynamics of the interactional poles. The configurations of the communica - tion activity would be engendered through its conformations, as well as the interchangeability of the poles in interaction would be coproduced through it. Circulation would emerge as a place of re- lationships in which the potentiality of the mediational activity of the discourses – and interdiscursivity itself – would be gener- ated through the work of several operations. One of the effects of these articulations is the fact that discursivities encounter each other via loan processes, appropriations, and co-determinations, etc. It takes place when the media culture and its discursive prac- tices operate as “production conditions” for new discursivities, af- fecting the functioning of social discourses, such as, for example, the political discourse. Let us remember that the first election campaign for the Presidency, after the dictatorship cycle, was or- ganized and mediatized according to the rules of the television discourse (FAUSTO NETO, 1990). All candidates supported them - selves on interdiscursivities and genders, etc. and the victory of President Collor was associated with his performance in the fi - nal debate with Lula, on television. Later, another work of circu- lation appears when fragments of this debate were edited to be published by Jornal Nacional. The first interpretations of electoral results were based on the “effects theory,” by highlighting the pos- sibility that a discourse could affect the results of the elections. This point of view highlighted the work of media circulation as an independent variable, ignoring other operations that would per- meate the activity of circulation. According to this perspective, it would be restricted to the task of transporting meanings, there- fore, ignoring its links with other mediations as well as the po- tential they would have in the work of co-engendering meanings. Years later, in a new electoral campaign, Lula won the elections, and his victory is explained by interpretations that de-