Lucrécia D’Alessio Ferrara 310 mento midiático e ao domínio dos dispositivos técnicos, que traduzem poderes imunizadores e criam uma nova classe sociocul- tural. A submissão social e cognitiva a esses poderes constitui, portanto, a face de um ritual que corresponde à mídia enquanto mito dos nossos dias. O estudo da midiatização, entendida como consequência midiática, constitui desafio epistemológico para a comunicação enquanto área científica. Palavras-chave: comunicação; mídia; midiatização; epistemo- logia; imunização. Abstract: Divided into sub-items whose titles guide reading, this work aims to study mediatization, understood as a consequence of media societies. We study the use of platforms and algorithms as agents of the informational environment that characterize con- temporary reality. This modulation is called mediatization and refers, therefore, not to the media, but to its consequences and to the new devices the possession of which is a mandatory ele- ment of the new sociocultural reality. Mediatization acts as a new sovereign power, like other sovereignties that, since the 18th century, have been studied by political philosophy and other areas of knowledge. One of them is communication, that often confuses media characteristics and mediatization, thus missing the opportunity to understand that it must study the consequences of the media. Mediatization is, therefore, the general name that con- verges on the study of those consequences and immunizing characteristics of life that materialize as we submit to the new me- dia literacy and the mastery of technical devices, which translate immunizing powers and create a new sociocultural class. Social and cognitive submission is, therefore, the face of a ritual that cor- responds to the media as a myth of our days. The study of me- diatization, understood as a media consequence, constitutes the epistemological challenge for communication as a scientific area. Keywords: communication; media; mediatization; epistemol- ogy; immunization. 1. Comunicar ou midiatizar Em tendências consagradas por distintas midialogias da comunicação surgem definições que se apresentam como
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