Isabel Löfgren 98 figuração dos processos comunicacionais. Propõe, ainda, uma “Internet Terrestre” que priorize o cuidado comunicacional e a sustentabilidade, rejeitando o culto à conectividade compulsiva e à eficiência tecnológica desmedida. Para isso, sugere a criação de novos imaginários que desafiem o domínio das grandes cor- porações e promovam a justiça social, ambiental e algorítmica, inspirando-se em práticas artísticas que exploram essas questões de maneira crítica. Palavras-chave: imaginários sociotécnicos; nuvens; Internet; midiatização; neomaterialismo. Abstract: The article explores the impact of digital infrastruc- tures, specifically data “clouds” and communication networks, on contemporary society and the environment, highlighting the socio-environmental consequences of mediatization in the Anthropocene. The author reflects on how digital platforms, which originally promised to democratize information, have transformed into a “cloud empire” controlled by a few global corporations. These platforms have not only expanded surveil- lance and political manipulation but also imposed an environmental burden due to the exponential growth of data centers and energy consumption. By discussing the connection between natural elements and communication technologies, the article advocates a neo-materialist perspective that views these ele- ments as active agents in shaping communication processes. It further proposes a “Terrestrial Internet” that prioritizes communicational care and sustainability, rejecting the cult of com- pulsive connectivity and excessive technological efficiency. To achieve this, the article suggests creating new imaginaries that challenge the dominance of large corporations and promote so- cial, environmental, and algorithmic justice, drawing inspiration from artistic practices that critically and creatively explore these issues. Keywords: socio-technical imaginaries; clouds; Internet; me- diatization; neo-materialism.
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