Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Isabel Löfgren 106 Figura 5 – Video still from Caetano Velosos’ song “Anjos tronchos” (Twisted Angels) (2021). Source: Vevo.com Thus, to borrow Guilherme Wisnik’s apt metaphor (2018) for understanding the socio-technical, political and cul- tural imaginaries of our time, I write from “within the fog” – as if I am inside a windowless airplane, hurtling at high speed through turbulent time and space, and undefined outline. However, in- side this plane, there are no other real passengers. Its interior resembles a hall of mirrors, like the one in the music video for Caetano Veloso’s “Anjos Tronchos” (“Twisted Angels”), released during the COVID-19 pandemic in 2021 (Figure 5). To the tune of a psychedelic and melancholic rock, the singer grapples with his own twisted and fragmented image against a black and infi- nite background (Figure 5), singing: Some twisted angels from Silicon Valley The kind who live in darkness in broad daylight Said, ‘Go be virtuous in the vice Of screens with blues bluer than blue. Now my history is a dense algorithm That sells sales to real sellers My neurons have taken on a new rhythm And more and more and more and more and more […]

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