Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Jairo Ferreira 12 ers, lecturers, who adapted to the new directions, in a joyful and intense way. ** The theme of the V Seminar on Research on Mediati- zation and Social Processes is a social phenomenon evidenced in practices and discourses of various actors and institutions: platforms, datafication, algorithms, artificial intelligence, appli- cations and their interfaces. As in previous editions, the object of the Seminar is to reflect on the theme from the perspective of mediatization as a way of looking at media processes, ques- tioning, in these processes, what is specifically communication- al. With this, other approaches to the theme are not excluded. There are lineages in the field of communication that approach it from other perspectives, in addition to mediatization. There is research in various areas of knowledge about it – i.e., economics, law, social sciences, psychology, data science – that has also been welcomed into the interdisciplinary debate. The central questions of the V Seminar aimed to reflect on the following questions: What is communicational when we investigate platforms, datafication, algorithms, artificial intelli- gence, applications and their interfaces?What is the relationship between the communication observed there and the mutations in media processes? Does this mutation demand new epistemes in the research line Mediatization and Social Processes? What are the epistemological and methodological shifts suggested by the “north” and “south” strands for the understanding of these mutations? In their interfaces, what do these epistemological and methodological approaches reveal beyond the social dis- courses on the proposed theme * ? * The Seminar was developed, according to the already consolidated program format, in two levels: Debate Panels and Working Groups. Each debate panel (five tables) included the presence of three researchers: one foreigner, one national and one from the promoting institutions (UFSM, executor, and Unisi- nos, collaborator). Each session, of Panels and Working Groups, took place over a period of three hours, between presenta- tions and debates, including questions from participants (audi-

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