129 Post-migrant voices at times of hyper-visibility1 Vozes pós-migrantes em tempos de hipervisibilidade Heike Graf 2 Abstract: At times of mediatization, there is a low threshold for producing media content. A plethora of media productions have arisen where immigrants and their descendants create addressable spaces. The challenge for today’s marginalized communi- ties is not necessarily being denied a communication channel but rather an audience that listens. This article explores how post-migrant voices, consisting of an example from a German podcast, are made relevant in the public sphere by looking at connecting communications from corporate media. Considering the news media logic is a successful strategy to get attention from legacy media. The podcasts’ treatment of the topic of rac- ism offers connectivity possibilities in terms of novelty, proximity, conflict, and personalization. The podcast also functions as a rich source for corporate media. Keywords: Migrant media; Podcast; News media logic; Racism. Resumo: Em tempos de midiatização, há um limiar baixo para a produção de conteúdo midiático. Surgiu uma infinidade de pro- duções midiáticas, em que os imigrantes e seus descendentes 1 Paper presented at the V Seminário Internacional de Pesquisas emMidiatização e Processos Sociais. Poscom-UFSM. Santa Maria, RS. Funding support: Capes/ PAEP, Stint, FAPERGS. Execution: UFSM. Collaboration: Unisinos. 2 Professor of Media and Communication at Sodertorn University, Sweden. ORCID: https://orcid.org/0000-0003-1443-6537. E-mail: heike.graf@sh.se
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