Post-migrant voices at times of hyper-visibility 145 concerning the relevance of the issue. The hosts do not waste time inviting racists, for example, but rather spend time on sharing expert knowledge in order to understand the roots and causes of widespread racist thinking. Already from the beginning, the hosts and guests agree upon the importance of the is- sue and want to clarify the problem. The oral nature of the medium enables linguistic freedom in order to build-up a sense of community. Aiming at a younger generation, the language is informal, playful and full of emotions. Anglicisms and sometimes entire sentences or quotes in English from pop culture are normal. Abbreviations are com- mon, and sentences can be incomplete and full of filler words. This style of informal language changes only a bit when the content is serious and references to scholarly work are given, e.g., in relation to the slave trade. This podcast is especially adept at generating discussion among the audience, as well as between the main speakers and the audience. As the hosts say, the podcast is “interactive”, meaning that topics that are introduced in the podcast are expanded and deepened on social media such as Twitter, Facebook and Instagram. To spark additional conversation, each episode is accompanied by several links to further information, such as media articles, scholarly work, other podcasts, etc. Linking to other podcasts is an effective way to build up a network of subscribers. 6. Connecting communication in corporate media To explore the media response, there are three different main fields that connect to the podcast. It is a reaction that depends on the reference system of these media and deals firstly with the reason for which the content is produced. It focuses mainly on the producers and what the podcast is about. Secondly, it deals with the information value of the content of the media production, which includes the fact that the producers are invited as guests and experts to legacy media shows and receive support for the podcast from public service media, such as those mentioned above like the “Funk” platform. The
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