15 From shared semantics to the excavations of what operates, converses and transforms us Jairo Ferreira The semantics of the platform, algorithm and AI ac- company the reflections of the books published on Midiaticom since the last decade. A set of reflections was developed in the Capes-School of Higher Studies project entitled Mediatization, Technique and Information and Communication Technologies, with the presence of Bernard Miège (2016), Serge Proulx (2016) and Patrice Flichy (2016). In this set of publications, carried out with the participation of dozens of professors and students of the former PPGCC-UNISINOS, the Network that was beginning to be cultivated sought elaborations on platforms and algo- rithms in a conjuncture (from 2010 onwards) in the perspective of mediatization. In the published texts, there are indications of a conjuncture of undifferentiation between platforms and socio- digital networks, which is evidenced in the repeated use of the term socio-digital platforms in the three books published in 2016 (https://www.midiaticom.org/e-books/). The relationships between platforms and algorithms appear when: the authors address issues of regulation and impulse of sign and discursive offers, including inferences about the barriers to circulation arising from algorithms. Reflection on artificial intelligence has not yet appeared in this discussion. On the other hand, there is a reflection on social intelligence, or specifically on collective intelligence (in a critical way), still in the wake of the debates originated in Pierre Lévy and Kerckhove (1999). The platform is already seen as a means of technologi- cal innovation at new levels of the commodification of informa-
RkJQdWJsaXNoZXIy MjEzNzYz