Pedro Gilberto Gomes 158 With the invention of cinema (19th century), radio, and television (20th century), humanity entered a new era of com- munication. Media processes became a reference for people in their interpretation of social facts. The development of information technology and the dissemination of the Internet have brought humanity to a new stage (as important as the invention of writing). Another quantum leap. Although many people and institutions remained a mark of a media society, it was about to be overtaken by a soci- ety undergoing mediatization. With the swift evolution of digital networks and tech- nological acceleration, another environment was taking its first steps. Companies and institutions created their own platforms and their relationswith society began to be guided by algorithms. Studies in profusion are profiled in the Graduate Pro- grams in Informatics, Education, and Communication. Many of them still fit the framework of a media society, but a large num- ber are exploring the territory of an ambiance, the result of the process of mediatization. In line with the historical unfolding, media processes are taking on a different profile. The media are being overtaken in their logic; they are no longer used as an instrument in the context of the media society (cf. GOMES, 2022). To deal with the nascent reality, going back to the ori- gins, we will take the concreteness of the action of the Churches in their proposal for religious proclamation. The radical ques- tion is: How do the transformations of religious discourses re- sulting from the effects of algorithmization on their practices take place? Algorithms are the great sphinx that challenges hu- manity, posing a riddle on whose resolution its future depends. Aurélie Jean (JEAN, 2019) described her experience as a researcher with algorithms as an immersion into the other side of the machine. According to her, it was a scientist’s trip to the land of algorithms. She states that it evoked something very personal. “How can one not think of Lewis Carrol and ‘Alice in Wonderland’? At the age of 36, I’m still not sure what I liked most about reading that book (and its sequel, ‘Across the Looking Glass’) as a child. Without a doubt, Alice’s illness was curios-
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