171 Circulation: from the passage zone to the ambiance of interpenetrations of meanings1 Circulação: da zona de passagem à ambiência de interpenetrações de sentidos Antônio Fausto Neto2 Abstract: In the present text, we reflect on the transformations undergone by the concept of circulation in the passage from the “media society” to the “society undergoing mediatization.” Initially, we draw attention to the model conceived by the func- tionalist theories, which situated circulationmerely as a “passage zone” for messages – from the media institutions (in production) to the social collectives (in reception). This reality refers to the “media society,” in which the differences in the interaction be- tween the poles were unknown. Later, the complexification and intensification of interactional processes, along with the trans- formation of technologies into means, affect the practices of in- stitutions and receptors. From a “transference zone,” circulation keeps changing into an “interpenetration zone” due to the effect of discursive practices of journalistic institutions and readers. Thus, the notion of an event starts to result from operations developed by these two instances, which contact each other from the differences between their logics and operations. Thus, actu- ality emerges as a complex notion, among other effects. Keywords: Mediatization. Circulation. Discourses. Event. Interpenetration. Resumo: No presente texto, refletimos sobre as transformações sofridas pelo conceito de circulação na passagem da “socieda1 Paper presented at the V Seminário Internacional de Pesquisas emMidiatização e Processos Sociais. Poscom-UFSM. Santa Maria, RS. Funding support: Capes/ PAEP, Stint, FAPERGS. Execution: UFSM. Collaboration: Unisinos. 2 Visitting professor at UfPb. Research 1A-CNPq. ORCID: https://orcid.org/0000- 0002-5952-3880. E-mail: afaustoneto@gmail.com
RkJQdWJsaXNoZXIy MjEzNzYz