Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Circulation: from the passage zone to the ambiance of interpenetrations of meanings 177 and identities of diverse social practices, especially those that were structured around logics and mediational operations. In this sense, the notion of circulation as a “dead zone” (or ignored) has been renamed by designations formulated, above all, by the culture of networks. However, related argu- ments, elaborated from theories of complexity, point to clues that highlight circulation as a problematic region in the spheres of diverse practices, in personal and social terms. These are ar- guments that also help us to understand perspectives that exam- ine the transformations of circulation in the landscape of mediatization in process. Thus, we value conceptual elaborations on problems that concern the organization and functioning of the (new) systems of production, circulation and reception of discourses. We take as reference the investigations that are based on theoretical and methodological perspectives that reflect the complex interpenetrations and couplings between discursive practices of dif- ferent systems. The examination of some of its manifestations is described in this reflection, with the aim of understanding the re- search paths on circulation in the environment of journalistic mediatization and advancing in them. To this end, we highlight the centrality of circulation as a concept, based on its direct re- lationship with mediatization, its manifestations throughout the twentieth century and, mainly, throughout the first decades of the twenty-first century. 3. The circulation between scenario mutations As we have already emphasized, circulation is a prob- lem linked to two specific moments in contemporary studies of media communication: first, that of the “media society,” which is characterized by the prominence of the mass media in the func- tioning of social organization; and, second, that of the “society undergoing mediatization,” which stands out for the expansion of technologies transformed into media processes, affecting the social organization and transforming it into an environment in which a new “communicational architecture” is built.

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