Circulation: from the passage zone to the ambiance of interpenetrations of meanings 179 And one of the main consequences of these mutations is precisely the transformation of mediation practices. These distance themselves from representational foundations and give way to the multiplicity of experiments raised by networks, generating other forms of exchange and new matrices to produce meanings I . n the “media society,” institutional practices were based on policies and ideologies, as conditions for the discursive construction of links with the broader social fabric. But in the “society undergoing mediatization,” technologies transformed into media weaken the specificity of the mediational matrix. A new identity matrix presents itself as the bearer of other pos- sibilities of interaction between institutions and collectives – without intermediaries – resulting in new situations of inter- changeability. As a result, communication technologies and their impact on social practices have repercussions on the way of being of the social organization itself (Gomes, 2017). Another consequence of the communicational muta- tions that involves the transformation of technologies into new practices of interaction is the adaptation of the “institutions of industrial democracies to the media, making the latter unavoid- able intermediaries of the management of the social” (Verón, 2004, p. 278). However, the effects of these conditions as feed- back on the part of social actors must also be considered, as their logics and operations escape the control of institutions. It is also important to remember the transforma- tions that are manifested upon the media themselves and their practices, since they are inserted in the functioning of a certain model of social organization. And one of the consequences of this new reality is the fact that the practices carried out by media processes, despite their distinct role in the management of social organization, do not generate deterministic effects on other social practices. Their affectations do not occur in a lin- ear way, since the interactions engendered occur from tensions between logics and operations distinct from those universes of the production and reception of discourses. In other words, the processes of interaction are woven around discontinuities and asymmetries.
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