Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Circulation: from the passage zone to the ambiance of interpenetrations of meanings 181 difference between them, which is characterized by a problematic “mismatch” between their logics and operations. Due to the emergence of platforms, instead of recognizing the complexity of distance and difference raised by mediatization, the supremacy of the technical device itself is accentuated, endowed with authority as a central operator of a work of production of mean- ings and generator of interactional acts. By ignoring the differentiation between grammars and logics in the spheres of production and reception of messages, such a reductionist formulation denies the existence of a complexified relationship. In these terms, such a process would not distinguish positions and enunciative operations of the interact- ing actors, pointing out, in place of their differences, a “pseudosymmetry” in the interaction. There is, here, a refusal to the oc- currence of interactional processes according to inevitable dis- continuities, as pleaded by the theories of complexity. By sustaining the point of view according to which the interactional process is made by transmissional dynamics, such a perspective ignores the complexity of circulation. Thus, it situates the interaction process as a continuous act, without the oc- currence of maladjustments or dissociations between produc- ers/receivers of messages. By naturalizing the work of circulation as a transmis- sional act, its complexity is reduced to a “zone of passage”, a link to ensure the effectiveness of the process of transmissibility of the emission. Such an understanding recognizes the existence of a landscape without straining, in which a non-dissociation would govern the interactional dynamics between producers and receivers of messages. On the other hand, formulations of another nature see circulation as a dynamic of discontinuities and even complexity – that is, as a space of “mismatch” between producers/receivers, whose exchange is permeated by non-deterministic and non- symmetrical operations. In this context, the relations between producers and receivers would occur through couplings per- meated by qualitatively different grammars and logics. Conse- quently, dynamics of this nature move circulation away from a problem associated with the notions of order and functionalist balance.

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