Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Antônio Fausto Neto 182 4. Circulation: revisiting research paths Throughout different temporalities, we present a series of studies highlighting some processes of discursive circulation. In the period from 2003 to 2006, we studied a corpus composed of television programs3 in which strategies for the construction of new religiosities were manifested. This occurred through messages addressed to the faithful, as well as in the marks of the feedback constructed by them (Fausto Neto, 2001). We observed that many of the “returned” emissions were permeated by the logics of a religion experienced in the everyday and lifeworld of the faithful spectators themselves. These were constructions that reflected different dimensions on the way of experiencing the religious phenomenon, pointing out “disjunctions” between the discourses of confessional television institutions and those of the faithful. These constructions point- ed out clues and signaled marks about the meanings produced by the emissions and their re-elaboration by the faithful, according to different circulatory logics. In a later period (2007-2011), we studied the muta- tions of mediatization regarding the processes of newsworthiness4 involving the conditions of production and functioning of journalistic discourses. We initially examined the effects on macrostructural aspects of journalistic activity, especially marks that signaled the loss of the mediational sovereignty of journal- istic production, because of the act of building newsworthiness and its informative protocols began being shared with other institutional instances, which managed emerging digital logics and operations. In order to contain this “prerogative”, journalistic practices ceased to emphasize procedures on the reporting of cur- rent events, starting to value, in self-referential terms, processes alluding to the very fabrication of the news. Old patterns of trust that journalism offered through “reading contracts” were aban- doned and, in their place, the journalistic media began to high3 CNPq research project “Media processes and the construction of new religiosities – strategies for the reception of television programs”, valid from 2003 to 2006. 4 CNPq research project “Mutations in the processes of newsworthiness: new strategies for the enunciation of journalistic discourse,” valid from 2007 to 2011.

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