Circulation: from the passage zone to the ambiance of interpenetrations of meanings 183 light their own enunciative work, of a self-referential nature, as a “reality of construction” (Fausto Neto, 2006a). The effects of this scenario were new forms of contact betweenmedia, institutions and social actors, while those sources and the reader redefined their roles by becoming “actor-read- ers”. The news then starts to be constructed by the social and in- stitutional actors themselves, who, through protocols, intervene in the conditions of verification and circulation of news and be- gin to guide and explain angles of their work, especially regard- ing the circulation of information (Fausto Neto, 2006b; 2007). As a result, the circulation conditions in the contem- porary informational environment become more complex as sources and readers become protagonists of newsworthiness. In addition to the access to the mediatized ambiance, because of the mutations, the displacement of the journalistic work “from the construction of reality to the reality of construction” (Luhmann, 2011), according to narratives of a self-referential nature, stands out. Thus, journalistic discourse develops another mo- dality of enunciation, which values narratives centered on “mediatization analysis” (Fausto Neto, 2008a), as we call it. However, part of these mutations and their circulatory dynamics go beyond the interfaces between journalistic production and receivers, affecting the journalistic “factory floor” itself. In this sense, the insertion of the ombudsman’s activity in the journalistic routine is highlighted as an “intermediate link”. This means a complexification of the mediation activity, since media- tors such as the ombudsman constitute another type of operator between the universe of the reader and the journalistic systems. It is responsible for weaving new forms of bonds, going beyond the functions of a social system of response by the media field (Braga, 2006). The existence of the ombudsman is already manifested in the context of complexification of the affectations between media and readers. It would be a kind of response given to the emerging circulationwork of digital networks, which transforms the scenario of newsworthiness production. But its presence does not resist the injunctions of logic, innovations, and the presence of digital actors. Its disappear- ance as an “intermediate speech” occurs in the middle of the
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