Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Antônio Fausto Neto 186 through which their operators are progressively installed in the circulation scenario (Fausto Neto, 2007). This time, through self-referential strategies, they mi- grate from the condition of “guardian of contact”, in which journalists were situated in their mediation activity, to a new type of discursive operator. And under these conditions, new amend- ments try to show other possibilities of intelligibility about the event. The problem of circulation deserves to be explored both from a theoretical and methodological point of view, considering the transition from a “mechanical” perspective to an- other modality of functioning. To this end, it is necessary to value the distinctions in the functioning of circulation in the context of the “media society” and the “society undergoing mediatization,” paying attention to its different manifestations – more specifi- cally, the examination of circulation beyond its own borders. An assessment of the investigative process carried out over previous phases allowed us to understand study scenarios that precede mediatization. In these observational processes, clues appeared that led us to study, later, some of its manifesta- tions, as was the case of circulation. Many of the changes identified were blown from outside the boundaries of the communication environment. Promoted from other territories, they drew attention to the transformations of the communicational scenario with the advance of mediatization, straining the social organization and its forms of interaction. We observed a complex landscape of communication practices, indicating marks of transformations that involved the scenarios of production and reception of messages from other territories. In this context, we realized that circulation was no lon- ger an “invisible activity” or “dead zone”, since clues highlighted the effects of its strains and changes on the structures and routines of media processes. From a region considered only a “passage zone”, circulation then comes to be understood in its complexity, to the extent that it would function as an instance to dynamize interfaces between discursive practices that come into contact within the scope of the “zones of pregnance” (Fausto Neto, 2010a). Under these conditions, possibilities arise to “pur- sue” circulation through traces left by its operating dynamics.

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