Antônio Fausto Neto 188 cial networks such as Facebook (Fausto Neto, 2014a). Readers – now referred to as “internautas” [internet users] – move from the former spaces of newspapers – where they published letters to newsrooms – to social networks, where they engage in fights with editors and journalists, pointing out their disagreements on topics dealt with in print, television and even digital editions (Fausto Neto, 2012b). Changes in these interaction processes generate events in complexity. From abstract receivers (until then, only quantified by opinion polls), readers become faithful – as distinct col- lectives. Thus, they intervene in the construction and operation of religious processions such as the Círio de Nazaré, under the eyes of institutional agents and the television devices that take care of their broadcast (Fausto Neto, 2013a). The hoardings of the rubble of the Kiss Nightclub, the object of a complex fire, are transformed into a memorial where people mourn the loss of loved ones (Fausto Neto; Fabrício; We- schenfelder, 2014). Collectives organize protests on the balconies of buildings and demonstrations on social networks during the broadcast of television news, to compete with them through “pots and pans protests” (Fausto Neto, 2016a). The mediatization of the event is no longer woven by specific rules of the social division of labor on which the work of mass media newsworthiness rested. It also starts to be operated by agents of collectives, who dominate discursive operations and enter, live, in the television set of entertainment programs, broadcasting a manifesto denouncing the operating conditions of Brazilian prisons (Fausto Neto, 2006b). The journalist/columnist, until then a media specialist, expands his traditional position of profession: he moves from columns to social networks, from where he writes, in the form of a diary and in his own hand, about the cancer that affects him (Fausto Neto, 2011a). The photographer, in turn, leaves the laboratory to accompany president Lula, making records on social networks that become a thematic book about the politician’s treatment against cancer (Fausto Neto, 2014b). Under these conditions, another construction of bonds between media and readers materializes through the creation
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