Circulation: from the passage zone to the ambiance of interpenetrations of meanings 189 of ambiances 7. In them, the production of meanings is done through emerging circulatory dynamics and new regimes of discursiveness, going beyond the routines of media product systems. Occurrences gain the status of events, such as the dismiss- al of the news presenter who emits, in the station’s anteroom, a comment containing racist content against the operator of the edition – that escapes the boundaries of the studio and falls into the territory of circulation (Fausto Neto; Thisen, 2020). As a result, viewers of the news program leave the condition of receivers in defense of the attacked operator. Now as “co-producers” of the newscast, they circulate on social net- works criticism of the speech emitted by the anchor. A wave of protests is generated through circulation, culminating, hours later, in the removal and dismissal of the presenter. These are mutations that describe and exemplify, in a didactic way, the increasingly complex functioning of signifiers that are enunciated according to the dynamics of circulation, producing new rela- tional dispositions between experts and media collectives. 5. Event: between helplessness and denial In the intensity of complex circuits that emerge in the ambiance permeated by circulation processes, lies the an- nounceability of the internment of former President Chávez in Cuban hospitals. The fact was transformed into a complex event, woven by circuits of messages and narratives that circulated in different countries – Venezuela, Cuba, Spain, the United States, Brazil, etc. It could be verified from reports by spokespersons, politicians, diplomats and journalists to the reports of agencies and the press, especially through images (Fausto Neto, 2013b). Since his hospitalization, the president has not spoken or appeared publicly, generating speculation about his gen- eral health status. As the first “denial”, a photographic image is spread showing Chávez next to his two daughters in his hospital bed in Cuba. In the escalation of the expansion of denials, a letter from Chávez is mediatized to attest that speculations about his death are unfounded. 7 CNPq research project “Circulation: genesis, functioning and complexification of ‘contact zones’ in the mediatization society”, valid from 2015 to 2020.
RkJQdWJsaXNoZXIy MjEzNzYz