Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Antônio Fausto Neto 190 Even so, the version of his death is insisted upon, based on a report by a news agency that circulates a photo attributed to Chávez – denied soon after, being the image of another dead man, whose physiognomic features resembled those of the Venezuelan president. Then, in the face of an “informational helpless- ness” established through records and denials about Chávez’s location, the occurrence of his death is reaffirmed. This time, another image, captured in Spain by a mar- ket specializing in fake news, is sold to the newspaper El País – which publishes it on the front page, announcing that it is of the dead president. Soon after, recognizing that the image attributed to Chávez is someone else’s, the newspaper realizes the mistake and suspends the edition, apologizing for the effects that occurred. Even so, news about the so-called “death” of the presi- dent spread to other circuits, being contained only days later, through a denial made by Chávez himself in a message he circulated via Twitter, when he announced that he was alive. This event, constituted by several enunciative op- erations, takes place through flows of temporalities, logics and operations of mediatization. However, the problem of the president’s invisibility makes the “circuit of helplessness more complex”. Days later, when he really dies, Chávez’s body enters the pantheon of heroes under the eyes of thousands of people (Fausto Neto, 2013b). 6. Event: between couplings and interpenetrations Mediatization, by producing the emergence of the circulation of new objects, institutes enunciative operations ac- cording to the perspective of complexity and non-linearity. It is noteworthy that mediatized phenomena alter in a complex way not only the media devices, but also the enunciative processes engendered by them – particularly the problem of contact be- tween producers and receivers, given the circumstance in which institutions and collectives use production technologies for the circulation of discourses. Technologies converted into media produce realities through narrative arrangements made by techno-discursive

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