Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Jairo Ferreira 20 some chapters, they are central to the interpretation of media phenomena (Heike Graf, Fausto Neto and Jairo Ferreira). ** The systematization exercise above indicates a path to the discovery of points of reflection. It is not exhaustive. Howev- er, it already offers us a set of potential, epistemological relationships, with inevitable methodological developments, which may not allow the dichotomy between epistemologies of the north and the south when it comes to the lineage of mediatization and social processes. This is very interesting and deserves further reflection, including because it affects the “flags” of epistemolo- gies from the Global South in strain with epistemologies from the north. It will undoubtedly be the subject of conversations and debates in the Research Network on Mediatization and So- cial Processes. On the other hand, it is evident that research in media- tization in the south is also developed with contributions from the north; the reverse is not yet evident if we consider this book as a sample to be verified in a wider population of articles on on- going mediatization. This configuration unfolds in the way this book is organized. The tables of the Seminar on Mediatization were reorganized by affinities and epistemological interlocu- tions, which are not unidimensional blocks. In the first part, entitled Mediatization, Techno-discursive and Socio-symbolic Mutations, the epistemological perspec- tives can be differentiated into interfaces that are in dialogue with a problematization that does not accentuate semiosis as an epistemology of interpretation of media processes, but is closer to the theory of media and its social appropriations, while also referring to problems of the “south”. This part begins with those who characterize the me- dia field itself (Miège and Kiriya) in its connections with capi- talism. Miège and Kiriya update reflections to understand that platforms, algorithms, and artificial intelligence are contem- porary phenomena that are inseparable from capitalism, from the historicity of the media, with their configurations unfolded in the media field. Kiriya unfolds this perspective in a conver- gent way with an interesting reflection on the commoditization

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