Viviane Borelli 204 2. Mediatization, circulation, platforms, data... and their impact on our research As mentioned above, the article focuses on the need to discuss how to conduct research by reporting on methodologi- cal experiments in the context of investigations that strain the processes of mediatization and circulation. Thus, I argue that the materialities captured on the different platforms cannot just be described but rather understood as complexities amid the in- finite production of meanings. The studies carried out were inspired by the indicative paradigm developed by Ginzburg (1989) and problematized by Braga (2008) in the Communication field. Both authors argue for the need to pay attention to details and particularities, and through the identification of certain indicators, it is possible to systematize clues and make inferences. By observing markings and indexes in the different discursive materialities that make up the complex social fabric since, as Verón (1996, 2004, 2013) reminds us, it is from significant materialities that the analyst can work, one notices a substantial transformation of the interactional processes. The infinite semiosis produced by different social actors is understood as significant material that circulates on different digital platforms I . n societies undergoing mediatization, collectives emerge and constitute themselves socially and communicatively through activities of meaning production. From a dialogue with Luhmann’s perspective, in Social Semiosis 2, Eliseo Verón proposes that we consider the interpenetration between social sys- tems, the construction of collectives, and socio-individual sys- tems. He poses the issue for us researchers: “The objective is to articulate one level with the other, that is to say, to find system- atic relationships (even if they are not linear) between media phenomena and their resonances in recognition” (Verón, 2013, p.430). The reflections raised in the investigations are also in line with Fausto Neto’s (2018) proposition about the constitution of various contact modalities and interactional processes.
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