Platforms, algorithms and AI: Issues and hypotheses in the mediatization perspective

Jairo Ferreira 22 low us to understand, from the perspective of mediatization: the expansion and concentration of media power, now at the global level, beyond the national frameworks of television cor- porations; considering very current phenomena such as the regulation of these platforms seen as social parameters of in- formation and communication? How is the free work of billions of users and the collection of data on the planet accentuated, transforming economic, political and cultural relations? How have our behaviors been adapting to the forms of interaction and discourse on platforms, and the agency of algorithms and artificial intelligence? What are the promises and possibilities brought by the new actors and collectives of resistance and net- worked cultural production on platforms, including social uses of algorithms and AI? ** The cover of this book is an AI “work” (created via Freepik). It is not a response to an image request about artificial intelligence. The request was different: the nervous system. The displacement is affirmative. Human intelligence is not an isolat- ed device of the body, but a connective mediation, in its multiple nervous functions, between the environment and what we are and can be. References COULDRY, N.; HEPP, A. A construção mediada da realidade. São Leopoldo: Unisinos, 2020. 346 p. FLICHY, Patrice; FERREIRA, Jairo; AMARAL, Adriana (ed.). Re- des digitais: um mundo para os amadores. Novas rela- ções entre mediadores, mediações e midiatizações. Santa Maria: FACOS - UFSM, 2016. 284 p. KERCKHOVE, Derick. Inteligencia en conexión: hacia una socie- dad de la web. Barcelona: Gedisa Editorial, 1999. 256 p. MIÈGE, Bernard; FERREIRA, Jairo; FAUSTO NETO, Antonio; BIT- TENCOURT, M. C. J. A. (ed.). Operações demidiatização:das máscaras da convergência às críticas ao tecnodeter- mi- nismo. Santa Maria: FACOS-UFSM, 2016. 346 p.

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