223 In the image and likeness: machine, man, and imaginaries in circulation1 À imagem e semelhança: máquina, homem e imaginários em circulação Ana Paula da Rosa2 Abstract: The man-machine relationship has been occupying the social imaginary for a long time. From entertainment to re- search, the debate around a future governed by machines goes beyond the dystopian dimension when, more and more, the me- diation of technological devices is interposed in interactional processes, not only as a locus where such interactions occur but as elements of the process of communication involved in operations of meaning. Thus, our interest lies in understanding the media imaginaries (Rosa, 2020) that circulate the man-machine relationship and how we can think of deep mediatization (Couldry; Hepp, 2020) or hyper-mediatization (Verón, 1997; Carlón, 2020). We feel provoked to think about the maintenance of stereotypes and social stigmas mediated in this imagination game: the man who imagines the machine, the machine that imagines the man, and the imaginary in co-production. Keywords: Mediatization; Image; Social and technological imaginary. 1 Text presented at the IV International Seminar on Research on Mediatization and Social Processes. PPGCC- Unisinos. São Leopoldo, RS. Support: Capes/PAEP, Stint, FAPERGS. Execution: UFSM. Collaboration: Unisinos. 2 Universidade Federal do Rio Grande do Sul (UFRGS). ORCID: https://orcid. org/0000-0001-7461-2278. E-mail: anarosa@ufrgs.br.
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