In the image and likeness: machine, man, and imaginaries in circulation 241 ences. Google Arts & Culture (Figures 06 and 07) allows a personal image to be uploaded to the app and, after analysis, as- sociated with artwork from various eras, implying that my face transformed into data will be linked to others already stored. To what extent do aesthetic and cultural stereotypes persist in the program? And why do I succumb to becoming an image of the image? Probably to make it circulate again. Figure 05 – An example of the author’s test on Google Arts & Culture using a selfie Figure 06 – Deviation in the feature reading. Simulation of distinct people, yielding identical search outcomes
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