Mediatization, circulation and social semiosis: references for critical analysis of platforms and algorithms 253 tributions, even when circulation is preserved as an object of problematization. But the problem of circulation undergoes mutations not only because of mutations of scale (time and space of the phenomenon under analysis). We also infer that Verón moves between more concrete epistemological and methodological approaches (using the term “concrete” here to refer to the phenomenon in its observed materialities) to more formal and ab- stract approaches (in which the logical relations of circulation analysis are more evident), with retroactive validity to previous phenomena and which can be accepted as suggested for later phenome I n n a t . he studies cited above, one of the transitions is the interface between Barthes’ semiology, in research on television, and Peirce’s semiotics (Ethnographie). Peirce will be maintained by Verón throughout his career, being central in the analysis of discursive materialities, in interfaces with other authors (such as Culioli, who references him in his models of production, recogni- tion and lag8, according to Cingolani, 2019; Frege, for his triadic approach in dialogue with Peirce; Verón, 1987). In the develop- ment of his research, Verón fails to activate ethnography, because, subsequently, the studies focus on semio-discursive analysis of significant materials (magazine covers, newspapers, news in re- ports on media themes and agendas), but the social construction is maintained in his analyses: themedia do not represent or translate a reality; the media construct an event from a set of opera- tions that can be investigated. 1.2 Mediatizatio and circulation: between lags, collectives, and regulations Verón inserts himself in the debate on mediatization in the context of an ongoing debate on semantics, as is well evi- denced in the text Esquema para análise da mídiatização (1997). In other words, it is inserted in the debate seeking, with its own formulations, to build a concept about semantics that was al- 8 "The notions of production, recognition and misadjustment or unphase were inspired by the Theory of Enunciative Operations by A. Culioli, a linguist who Verón met through Sophie Fisher, and who was a juror of his Theses of Verón" (Cingolani, 2019, p. 9).
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